Five reasons to start collecting feedback over your emails now
Nowadays, a successful email marketer is obviously tasked with more than solely sending sales generating email campaigns;...
Expert content
Expert content
The secret to importing email feedback into your core database
Recently, Holland’s largest telecom operator KPN announced they’ll be the first in The Netherlands to...
Expert content
How to build your own feedback tool
“Yori, your tool looks awesome and I definitely see the added value of feedback over my emails,...
Expert content
Why email marketing should look to learn from hospitality
Lately, I find myself reminiscing about my hospitality days. For a number of years, we’ve read...
Expert content
Customer experience excellence: Integrity & Expectations (3/3)
This is the last blog post of my trilogy on KPMG’s “Six pillars of customer experience...
Expert content
Customer experience excellence: Time and effort & Resolution (2/3)
Last week I introduced you to Personalization and Empathy: two of the “Six pillars of customer experience...
Expert content
Customer experience excellence: Empathy & Personalization (1/3)
When KPMG’s ‘Up close and personal: Customer experience excellence analysis’ report was revealed at the start...
Expert content
How to get to know your customer better through GDPR best practices
News about large data breaches make the public increasingly aware of the dangers accompanied with giving away...
Expert content
The secret to customer happiness as an email metric
Hitting the Send button remains a bit of a nerve-racking activity, doesn’t it? Maybe you’ve...