Why you should always respond to negative feedback
According to HBR, prompt and personal customer service pays off big time; customers are willing to pay...
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Five reasons to start collecting feedback over your emails now
Nowadays, a successful email marketer is obviously tasked with more than solely sending sales generating email campaigns;...
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The secret to importing email feedback into your core database
Recently, Holland’s largest telecom operator KPN announced they’ll be the first in The Netherlands to...
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How to build your own feedback tool
“Yori, your tool looks awesome and I definitely see the added value of feedback over my emails,...
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Why email marketing should look to learn from hospitality
Lately, I find myself reminiscing about my hospitality days. For a number of years, we’ve read...
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Customer experience excellence: Integrity & Expectations (3/3)
This is the last blog post of my trilogy on KPMG’s “Six pillars of customer experience...
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Customer experience excellence: Time and effort & Resolution (2/3)
Last week I introduced you to Personalization and Empathy: two of the “Six pillars of customer experience...
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Customer experience excellence: Empathy & Personalization (1/3)
When KPMG’s ‘Up close and personal: Customer experience excellence analysis’ report was revealed at the start...
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How to get to know your customer better through GDPR best practices
News about large data breaches make the public increasingly aware of the dangers accompanied with giving away...