How NS International fully integrated feedback in their decision making

NS International felt they were missing the key particle to drastically improve the customer experience: feedback from their customers. How did they change this? And how did feedback help them make customer-centric decisions?

How bol.com turned an underperforming campaign into an award winner

Delivering a perfect customer experience is one of the focus areas of bol.com's CRM strategy. And yet the anniversary email campaign that they had high hopes for was not hitting the targets. Bol.com knew a drastic make-over must take place. How did they do it?