How Paula’s Choice Skincare improved their emails with customer feedback and realised up to 29% sales increase

Paula's Choice Skincare wanted to see if the email channel could be more than a sales channel and whether they could use it to build better relationships with customers. With an improved balance between content and promotion, the sentiment and feedback improved significantly.

How NS International fully integrated feedback in their decision making

NS International felt they were missing the key particle to drastically improve the customer experience: feedback from their customers. How did they change this? And how did feedback help them make customer-centric decisions?

How bol.com turned an underperforming campaign into an award winner

Delivering a perfect customer experience is one of the focus areas of bol.com's CRM strategy. And yet the anniversary email campaign that they had high hopes for was not hitting the targets. Bol.com knew a drastic make-over must take place. How did they do it?