How NS International fully integrated feedback in their decision making

NS International felt they were missing the key particle to drastically improve the customer experience: feedback from their customers. How did they change this? And how did feedback help them make customer-centric decisions?

How turned an underperforming campaign into an award winner

Delivering a perfect customer experience is one of the focus areas of's CRM strategy. And yet the anniversary email campaign that they had high hopes for was not hitting the targets. knew a drastic make-over must take place. How did they do it?