How does dé Vakantiediscounter get the right content in front of the right person, at the right moment? Download the Case Study to learn how they instigate repeat business based on loyalty rather than the (lowest) price....
Paula's Choice Skincare wanted to see if the email channel could be more than a sales channel and whether they could use it to build better relationships with customers. With an improved balance between content and promotion, the sentiment and feedback improved significantly....
NS International felt they were missing the key particle to drastically improve the customer experience: feedback from their customers. How did they change this? And how did feedback help them make customer-centric decisions?...
Delivering a perfect customer experience is one of the focus areas of bol.com's CRM strategy. And yet the anniversary email campaign that they had high hopes for was not hitting the targets. Bol.com knew a drastic make-over must take place. How did they do it?...