How NS International fully integrated feedback in their decision making

NS International felt they were missing the key particle to drastically improve the customer experience: feedback from their customers. How did they change this? And how did feedback help them make customer-centric decisions?

How bol.com turned an underperforming campaign into an award winner

Delivering a perfect customer experience is one of the focus areas of bol.com's CRM strategy. And yet the anniversary email campaign that they had high hopes for was not hitting the targets. Bol.com knew a drastic make-over must take place. How did they do it?

Uncover the real performance of your email campaigns

Have you ever sent out a campaign that had great open and click rates but failed to deliver in terms of conversion? You did everything by the book and yet your email campaign did not significantly increase your metrics.

Elevate customer experience with feedback-powered transactional emails

Do you know for sure whether your transactional emails are delivering their maximum value? Have you ever signed up for your own service? If your answer is “Never”, how do you know if you're delivering on your brand promise until the very end of your customer's journey?